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Internet Marketing Trainer Offers Web-based Master Certification Curriculum
Scotts Valley, California (PRWEB) January 5, 2010 -- Market Motive, an Internet Marketing Training and Certification provider, announces the January 11th launch of their online semester based Master curriculum.
Courses may be found at http://www.marketmotive.com/plans-certification-master.php.
Endorsed by Search Engine Strategies, the Digital Marketing Association, and Rasmussen College, Market Motive has been developing the Master curriculum for two years. The online marketing courses are offered in a variety of disciplines. During the 90-day semester students have access to streaming video, live webinars, a community site, and direct interaction and guidance from the faculty. The program culminates in a real-world final project, peer feedback from other students, and a faculty panel dissertation defense.
An all-star faculty provides training in SEO (http://www.marketmotive.com/seo-certification-course-master.php), Web Analytics (http://www.marketmotive.com/web-analytics-certification-course-master.php), Social Media Marketing (http://www.marketmotive.com/social-media-certification-course-master.php), Online PR, PPC Advertising (http://www.marketmotive.com/ppc-certification-course-master.php), and Conversion Optimization (http://www.marketmotive.com/conversion-optimization-certification-course-master.php).
Winter semester starts January 11th.
“Take the fundamental e-marketing books of our time and mix it in with the content that you get at the big 3 interactive marketing conferences, it still wouldn’t match the quality or value of this program,” said Mark Bietz, Marketing Director at Rasmussen College. “The difference is faculty interaction and their desire for students to learn the material. The cost of paying the entire Dream Team a consulting retainer for three months would be in the hundreds of thousands of dollars, however, the type of experience you get is comparable, and at a fraction of the cost.”
“We’re passionate about teaching,” said Michael Stebbins, CEO of Market Motive. “We’ve learned that the combination of streaming video, webinars, the community site, and faculty guidance are the perfect way to get great curriculum into the hands of people from all over the world efficiently and affordably.”
Self-guided semester programs are also available. This marks a significant restructuring of Market Motive's offerings, and does away with less structured courses and workshop memberships. Members already enrolled in the legacy programs will be grandfathered into the system, and retain their access.
Faculty Comprises Who’s Who Of Internet Marketing
Market Motive faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Analytics Evangelist at Google and author of “Web Analytics 2,0”; Jennifer Laycock, Editor in Chief of Search Engine Guide and author of “The Small Business Guide to Search Engine Marketing”; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of the soon to be released “Pay Per Click Search Engine Marketing an Hour a Day”; Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and recognized authority on search engine marketing; and Greg Jarboe and Jamie O’Donnell of SEO-PR, pioneers and leading authorities on online publicity and social media strategies.
How Market Motive Works
Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.
The structured curriculum includes web-based training videos, graded projects, weekly live webinars and online testing. Master Certification includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in internet marketing. Ongoing memberships are available to groups and individuals for training updates and consultations with the top internet marketing consultants.
About Market Motive
Market Motive offers web-based training and certification in a variety of Internet Marketing disciplines, through online courses, project evaluations, consultations and webinars that teach the latest Online Marketing concepts and best practices.
The company also provides consulting services to a limited number of clients. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369
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